Performer, singer-songwriter, DJ, communicator, podcaster, record label founder, tired, hypochondriac, and broke. Alongside music, he has been carrying out a personal quest for years into the “differently beautiful.” In 2018, he founded the Instagram page Libri Brutti (over 100,000 followers), which also became a successful podcast and a recently published book by Blackie Edizioni. Since 2006, he has managed orrorea33giri.com, an archive of the most incredible hidden gems in Italian discography.
He has released 7 albums, including the world’s first album designed specifically for TikTok (EH, 2022), founded the label Talento for off-the-grid artists, and uploaded viral YouTube videos such as “Literal videos” and “10 minutes of breaded cutlets.” On TikTok and Instagram, he posts cult rubrics like “ugly books” and “the worst Italian album covers.” In 2025, he brought “Auroro – The Musical” to the theater—a musical about a 30-something bald fascist who falls in love with a hairy environmentalist, featuring a 40-person cast.
In July 2025, he removed his entire catalog from Spotify in protest against founder Daniel Ek’s decision to invest $700 million in a military drone company.
In 2026, he releases his new album Adesso Canta Auroro Borealo on vinyl and MP3 player formats—an album that tackles very heavy topics in a very lighthearted way.
